Georgia Southern East

The Georgia Southern Golden Eagles are a collegiate athletics program based in Swainsboro, Georgia. Following the consolidation of East Georgia State College into Georgia Southern University, the institution sought to continue competing athletically while establishing a distinct identity separate from the university’s Division I program.

As part of that transition, we partnered with our wonderful friends Sean Fox and the crew at Pioneer to create a new visual identity for the Golden Eagles. We were intentional in building a brand that felt distinct yet cohesive within the Georgia Southern family, while giving students, athletes, and fans something they could rally around and truly call their own.