New England Knockouts

We were approached by our longtime partners at Liberty Sports Group to spearhead the visual identity for a new Frontier League baseball team based out of Massachusetts. The identity pays homage to the team's historic host city of Brockton, commonly referred to as the City of Champions.

Our engagement with the team involved the exploration and creation of the logomarks, wordmarks, mascot, number set, and uniform guidance but it was a larger group effort that included the Liberty Sports and New England Knockouts organizations.