Northern League
Client:
Northern League
Year:
©2020
Services:
Brand, Illustraiton, Guidelines
LEVEL:
Minor League
The Northern League was an independent minor professional baseball league. The league went through various restructures before eventually ceasing operation after the 2010 season.
In 2020 we were approached by a group of investors looking to reinstate the league. The brand, being as historic as the league was, aimed to feel historic, yet modern. We put great care in developing a visual direction that could feel at home amongst other independent baseball league identities while also paying great respect to the previous iterations of the league.
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